国专业音响灯光行业的发展已经达到一定的标准,呈现出以下特点:1、生产企业数量基本稳定,品牌化程度越来越高;2、产品的价格逐渐透明,行业利润率趋于下降;3、竞争手段走向多样化;4、渠道商能力提升迅速,渠道发展进一步完善;5、用户使用水平有待提高。
Today,
the development of China's professional audio and lighting industry has
reached a certain standard, presenting the following characteristics:
1. The number of production enterprises is basically stable, and the
degree of branding is increasing; 2. The price of the product is
gradually becoming transparent, and the industry profit margin is
decreasing; 3. Diversification of competitive means; 4. The ability of
channel merchants has improved rapidly, and the development of channels
has been further improved; 5. The user's usage level needs to be
improved.
与此同时,我国专业音响灯光行业在发展过程中也碰到了一些问题。一些厂家甚至直接把这性能不好的内置外放喇叭取消掉而生产没有外放的播放器,行业利润因“价格战”被拉低。众所周知,中国是制造业大国,OEM现象在专业音响灯光行业普遍存在。中国的廉价劳动力让这些OEM代工企业赚足了“相对优势”带来的暴利,习惯了代工就会对提高技术失去激情,更难以坚定专业生产产品的信心,随之而来的就是遍地的“山寨”产品和鱼龙混杂的市场,专业做爱体育app官网登录入口(中国)有限公司的企业丧失了质量优势,行业整体利润因“价格战”被拉低。其次,缺乏行业标准引导良性竞争。行业协会出现“缺位”使得整个行业处于方向不明确的状态。行业协会应转变职能,加强服务意识,并呼吁和引导政府部门在国家级的重大项目上选用国产专业音响灯光设备。而专家学者应积极到国产专业音响企业进行技术辅导和技术攻关,引导国产专业音响企业去认识、发展专业音响产品。
At
the same time, China's professional audio and lighting industry has
also encountered some problems in its development process. Some
manufacturers even directly cancel the poor performance built-in
external speakers and produce players without external speakers, causing
industry profits to be lowered due to a "price war". As is well known,
China is a manufacturing powerhouse, and the phenomenon of OEM is
widespread in the professional audio and lighting industry. The cheap
labor in China has enabled these OEM manufacturing companies to make
substantial profits from their "relative advantages". Getting used to
OEM manufacturing can lead to a loss of passion for improving
technology, making it even more difficult to maintain confidence in
professional product production. As a result, there are numerous
"knockoff" products and a mixed market of good and bad. Enterprises
specializing in audio equipment have lost their quality advantage, and
the overall industry profits have been lowered due to the "price war".
Secondly, there is a lack of industry standards to guide healthy
competition. The absence of industry associations has left the entire
industry in a state of unclear direction. Industry associations should
transform their functions, strengthen their service awareness, and call
on and guide government departments to use domestically produced
professional audio and lighting equipment in major national projects.
Experts and scholars should actively provide technical guidance and
breakthroughs to domestic professional audio companies, guiding them to
understand and develop professional audio products.